The tale that follows is not another clichéd collection of rock’n’roll debaucheries (sorry) nor is it another tired fable of triumph over adversity (you’re welcome).

It’s the story of a half-deaf kid from a tiny, remote village in South Wales who was hailed as a genius by the UK’s biggest radio station and headhunted by major record labels, only for the music industry to collapse. It crashed hard, taking with it an entire generation of talented artists who would never now get their shot. CNN called it ‘music’s lost decade’.

Along the way, there are goodies, baddies, gun-toting label execs, life-saving surgeons, therapy, true love, loyalty, hope, breakdowns, suicidal managers, betrayal, drummers and way too many hangovers. James Kennedy shows that the best lessons are to be learned from good losers. It really is all about the journey.

Part memoir, part exposé of the music world’s murky underbelly, Noise Damage is emotional, painfully honest, funny, informative and ridiculous. It’s also a celebration of the life-changing magic of music.

Physical book. 288 pages.