A New Revenue Platform for Independent Musicians
NFTs Are Gaining Popularity in the Music Industry — and Musicians Are Paying Attention
A new term that most of us are unaware of is the non-fungible tokens (NFTs) — they are a type of cryptocurrency similar to Bitcoin and Ethereum. However, NFTs have a unique function: they can be used to represent ownership over different things. The use of blockchain technology and smart contracts enable these NFTs to be tracked perfectly so that one token cannot be used twice. It makes them very easy to sell and trade online.
When it comes to using NFTs for artistic projects like music albums or artworks, there are two main areas where it could potentially be beneficial:
providing direct incentives for fans to support artists; and providing intellectual property rights protection for artists who work with 3D models or CAD files. You can get more details about NFTs on OKX website.
Beyonce and Jay-Z have Sold an Album as an NFT
Independent musicians and contemporary art collectors alike have both seen the benefits of Non-Fungible Tokens (NFTs), a relatively new technology that allows users to own digital assets through a popular cryptocurrency exchange. NFTs are different from fungible tokens, which are all identical and interchangeable.
For example, you can sell your copy of Beyonce's latest album, Lemonade, because it's a physical work of art that can be owned and resold. Thanks to the company Virgil Galleries you can now do the same with your digital album!
As far as major companies accepting NFTs go, we've already seen some pretty big names getting on board with this technology, most notably Jay-Z's streaming service Tidal and Beyoncé's 2018 Coachella performance. In fact, the company behind Bey's performance (Viktor & Rolf) recently partnered with an artist named Kevin Abosch to create a piece worth 1 billion Beychella tokens.
Artists like Kanye West are using NFTs so fans can buy their own limited edition version on the blockchain for $100K if they want. However, they could also download it like any other file!
3LAU Treated His Fans to an Exclusive Concert Stream through Ethereum (ETH)
A popular NFT platform where users can buy and sell these tokens directly from each other. Ethereum is a blockchain-based platform that allows anyone to create their own tokens freely, offering a more customizable option than traditional cryptocurrencies like Bitcoin and Ethereum.
These non-fungible tokens (NFTs) can represent an asset or currency and also unique digital goods like songs, articles, and artwork. By integrating with this blockchain, platform businesses can issue their own tokens to customers as rewards for purchases or loyalty programs.
In the case of 3LAU's virtual concert in June 2021, the popular American DJ partnered with the startup company SingularDTV to sell his own tokenized tickets through ETH. Ethereum offers an immutable record of each transaction on its network and can be easily accessed by developers building applications on top of its infrastructure.
On June 22nd, users could purchase 3LAU's NFTs using ETH in exchange for concert tickets at Madison Square Garden. ETH tokens are stored in a decentralized wallet where only the owner controls their funds. This system is much safer than credit cards because it's harder to hack into and track purchases while protecting user privacy too!
3LAU performed exclusive sets and a number of other DJs such as Tiesto and Steve Aoki throughout June 22nd and 23rd. But these performances weren't just accessible through your usual streaming channels like YouTube or SoundCloud because they didn't actually exist outside of Ethereum.
*Indie Musician Dominic Fike to Use NFT marketplace to Create a Video for His Songs * As reported by Billboard, independent musician, Dominic Fike plans to use the NFT marketplace to create a video for one of his songs that fans can buy and view on a mobile app. The video will be available through a user-friendly app, where he'll also sell virtual concert tickets. These tickets can only be purchased with ETH tokens, meaning users must own them in order to purchase these virtual goods.
Following these developments, the NFT marketplace has become an attractive option for artists looking to attract new audiences. The flexibility of the blockchain allows artists like Fike and others to find creative ways to reward loyal fans and promote their work.
What's more is that instead of having just one centralized venue through which they distribute information about their music, artists can now have many different outlets for sharing and selling their works. As Fike said in an interview with Billboard, “I think [NFTs] are going to create a whole new economy for content creators.”
Fike also said he plans to sell virtual concert tickets on the app that can only be purchased using ETH tokens.
The app’s creator, Robert Fike, made headlines earlier this year for his side project: virtual concert tickets for the band Radiohead that could only be bought with Ethereum. However, he wanted to take it a step further and create an entirely independent music platform that can be used to sell a variety of goods and services in order to fund independent artists—all from within NFTs.
Fike has already started selling some of these goods in the form of digital vinyl records on his website, including some personalized by hip-hop artist Billy Woods. He plans to expand on this by releasing smaller batches of these records onto PlayMyInstrument each month before making them available in larger batches at record stores around the world.
Eventually, he hopes to encourage people to buy into the service with ETH tokens and slowly introduce these tokens into the pop culture vernacular as a method of purchasing goods online or at concerts. Much like people would use gift cards today. However, unlike gift cards, people can resell their NFTs over and over again as long as they keep their private key safe.
The potential here is huge. It will allow independent musicians who may not have mainstream appeal to make money by cutting out middleman companies such as Spotify or iTunes and pocket 100% of their profits. It allows musicians more liberty when producing content without having any executives tell them how they should sound or what they should include in their songs or albums.
*Critics Describe NFT Art as "Owning a Digital Painting" * Independent artists have been working hard, trying to solve the issues between selling their work and maintaining ownership of it. As music has gone digital, it's become increasingly difficult for artists to make a profit while also retaining rights to their art.
The answer may lie in non-fungible tokens, or NFTs, unique and artistic collectibles that can be sold or traded over the internet. Compared to fungible tokens, which are more familiar as cryptocurrencies like Bitcoin or Ethereum, NFTs are similar but have identifiable differences.
The tokens have a finite amount of time in existence and can be interacted with using various methods (sometimes represented as images). In some cases, it's even possible for the owner of an NFT to receive money from companies who want to use their token for advertising!
*New Platform for Musicians to Generate More Revenue in the Future * Independent musicians might be able to generate more revenue in the future if they were able to create their own merchandise that fans could buy and directly support their favorite artists. Now imagine how cool it would be if those musicians created one-of-a-kind NFTs (that's "not for sale") to give fans a tangible way to support them.
If you're an independent musician, you're probably wondering, "How can I make money by giving away my music?" Well, here's an idea: Create a limited-edition piece of merchandise that only your fans can buy. Think about it: You're making a unique piece of property. You literally own it. People will have no choice but to pay for it. Also, since those who purchase the NFT are primarily your most passionate fans, the collection will probably sell out quickly, creating even more revenue for you!
Sounds like a dream? It could also be a way for independent musicians and other small businesses with unique products or services to generate additional revenue from their existing customers or from new ones who find them through Instagram or Facebook ads.